This is a narrow use case: it applies to CTV and streaming platforms running regional ad insertion and selling addressable spot campaigns to SMBs and local brands, the streaming equivalent of local cable ad sales. It does not apply to pure national SVOD services with no local ad product. If that's you, Winston Francois builds the DMA-level web presence your regional reps need to win ad revenue from advertisers who are actively searching for CTV options in their market.
The Problem
National platform SEO doesn't reach the regional media buyer
Your homepage and category content talk about total addressable audience, subscriber counts, and platform reach – all national-scale messaging. The person actually buying your local ad inventory is a media buyer at a regional agency or an SMB owner in a specific DMA, and they search something like "advertise on streaming TV in Columbus" or "local CTV ad rates." National SEO content never ranks for that query, so the buyer finds a local cable rep or a competing FAST channel with a DMA page instead of you.
No DMA-specific landing pages for the ad sales team to point to
Your regional ad sales reps carry a national deck with impressive reach numbers, but nothing web-based tied to their specific market. When a prospect asks "send me something I can look at" or googles the rep's name and market before a call, there's no page to find – just the corporate site with no mention of that DMA, ad rates, or local case context. The rep is selling local inventory with zero local digital footprint to back them up.
Regional ad sales offices are invisible in local search
If your platform staffs or contracts regional ad sales reps in specific markets, those reps and offices typically have no Google Business Profile-style presence, no local citations, and no way to surface when an agency in that market searches "connected TV advertising rep [city]" or "streaming ad sales near me." Local cable and broadcast sales teams have decades of local search presence built up. CTV platforms competing for the same regional ad dollars often have none.
The website conflates subscriber marketing with ad sales content
Most of your SEO content exists to acquire subscribers – show pages, membership pages, content library pages. None of it is built to speak to the advertiser side of the business. A regional brand researching CTV ad options lands on subscriber-facing pages that say nothing about addressable inventory, DMA-level reach, ACR-based targeting, or how to buy a local spot campaign, so they bounce and call the cable rep who already answered those questions on page one.
How We Help
We start every engagement with an honest fit check. Local SEO only makes sense here if your platform actually sells regionally-targeted, addressable ad inventory – directly-sold local spot campaigns, geo-targeted programmatic buys, or a hybrid model serving SMBs and regional brands.
For platforms where it fits, the assessment phase maps your DMA footprint against where you actually staff or contract ad sales coverage, then researches what local advertisers and regional agencies type when they're evaluating CTV as a channel – "advertise on connected TV [city]," "streaming TV ad rates [market]," "local CTV advertising vs cable," and the agency-side searches for reps and rate cards by name and market.
Strategy comes next: which DMAs get dedicated landing pages first, ranked by ad revenue potential and rep coverage, not by search volume alone. A market with a small population but an active local ad sales rep and open inventory is a better first build than a huge DMA with no one to close the deal.
Execution means building the DMA landing page template once, then populating it per market: local ad sales terminology, addressable/ACR targeting explained in advertiser language (not engineering language), inventory availability by ad format, and a path to contact the regional rep directly.
Measurement tracks what matters to ad sales, not vanity traffic: organic visibility for local-advertiser search terms by DMA, inbound rep inquiries sourced from the website, and which DMA pages are actually producing pipeline versus sitting flat. We report by market, because a national aggregate number hides which regions are working.
What makes this different from a generic local SEO vendor is that we're building for a two-sided marketplace most agencies have never touched: subscriber acquisition and ad sales living on the same domain, needing separate search strategies that don't compete with each other.
What we deliver
- DMA prioritization model ranking markets by ad revenue potential and current rep coverage
- Local advertiser keyword research covering regional agency and SMB search behavior
- DMA-specific landing page template plus populated pages for priority markets
- Google Business Profile-style local listings for regional ad sales offices
- Internal linking architecture separating subscriber SEO from ad-sales SEO on the same domain
- Technical SEO audit for duplicate-content risk across dozens of near-identical DMA pages
- Monthly reporting on local-advertiser search visibility and rep inquiry volume by DMA
The rep selling addressable inventory in Columbus doesn't need your national subscriber numbers to close a deal – she needs to rank when a Columbus agency googles "advertise on streaming TV" and she needs a page to text the prospect after the call.
Our Methodology
Winston Francois runs this as a 90-day sprint, same as our other services, but the first 30 days are almost entirely about qualification and prioritization rather than content production. We confirm the ad sales model is genuinely local/addressable, map DMA coverage against rep staffing, and pull actual search behavior for local-advertiser terms in your top markets. We do not start building pages before we know which DMAs justify the investment.
Days 31-60 are build days: the landing page template gets built and tested in one or two pilot DMAs first, local business listings go up for the ad sales offices tied to those markets, and we get the internal linking right so subscriber SEO and ad-sales SEO don't collide. We treat the pilot markets as a test of the format before scaling to the full DMA list.
Days 61-90 are expansion and measurement: we roll the validated template out to the next tier of priority markets, start tracking local-advertiser search visibility and rep inquiries by DMA, and hand your team a clear read on which markets are producing and which need a different approach before we build more pages for them.
How We Work
The first 30 days are a fractional strategy sprint: one senior operator embedded with your ad sales and marketing leads, working sessions twice a week, output being the DMA prioritization and keyword map rather than finished pages. We do not hand you a slide deck and disappear – the same person doing the strategy work builds the first pages.
Days 31-90 shift to production cadence: weekly page builds and listing setups in priority DMAs, with your ad sales leadership reviewing each page before it goes live since they know the local advertiser objections better than any outside team will on day one. We expect a standing weekly sync during this phase, not a monthly check-in – DMA rollout moves fast enough that monthly cadence loses the thread.
After the 90-day sprint, engagements typically continue as a monthly retainer: ongoing DMA page expansion, listing maintenance for regional offices, and search visibility reporting broken out by market. Your team owns the ad sales relationships and local market knowledge; we own the search strategy, page production, and technical maintenance.
Clients should expect to provide DMA-level ad sales coverage data, rep contact information, and local rate card structure early – we can't build honest local pages without knowing what's actually for sale in each market.
- Organic search visibility for local-advertiser search terms in priority DMAs
- A DMA landing page library that regional ad sales reps can point prospects to directly
- Local business presence for regional ad sales offices in markets where you have dedicated coverage
- A documented split between subscriber-facing SEO and ad-sales-facing SEO on the same domain
- Inbound inquiry volume from local advertisers and agencies attributable to specific DMA pages
If your ctv / connected tv company needs local seo leadership, we should talk.
Expand your marketing team output with our experts
Let us take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.
Frequently asked questions
How much does DMA-level local SEO cost for a CTV platform?
The 90-day foundation sprint, covering DMA prioritization, keyword research, and pilot page builds in two to three markets, typically runs $15K-$35K depending on how many pilot DMAs are in scope. Ongoing monthly retainers for page expansion, listing maintenance, and reporting usually run $5K-$10K per month once you're rolling pages out across additional markets.
How long before a new DMA landing page shows up in local search results?
Local business listings can start surfacing in local map-style results within 30-60 days of setup. Organic ranking for the landing page itself against competitive local-advertiser terms usually takes 3-6 months to build, faster in DMAs with less established local search competition from cable and broadcast incumbents.
What does the team structure look like on our side and yours?
On our side, one senior operator runs the engagement end to end – strategy, keyword research, and page production – so there's no handoff loss between the person who did the market research and the person building the pages. On your side, we need access to whoever owns ad sales operations and DMA coverage data, plus someone on marketing who can approve page copy and local claims before publish.
How is this different from a general local SEO agency?
A general local SEO agency will build you city landing pages using a subscriber-marketing playbook – the same template they use for a dentist or a law firm. That playbook doesn't know what an advertiser searching for CTV ad options actually needs to see: ad formats, addressable targeting explained without engineering jargon, DMA-level reach, and a path to the actual rep.
How do you measure ROI on this since ad sales cycles are long and relationship-driven?
We track organic search visibility for local-advertiser terms by DMA and, more importantly, inbound inquiries that reps can trace back to a specific page – a form fill, a listed phone number, or a prospect who mentions finding the page before a call. Because CTV ad sales cycles run through relationships and RFPs, we treat the website as a support asset for the rep's pipeline, not a standalone conversion funnel, and we report accordingly rather than forcing a last-click attribution model that doesn't fit how these deals close.
Is our company actually a fit for this service?
This fits CTV and streaming platforms that sell regionally-targeted, addressable ad inventory directly to SMBs, regional brands, or local agencies – the streaming version of local cable ad sales, whether that's directly-sold local spots, geo-targeted programmatic, or a hybrid. It does not fit a pure national SVOD service with no local ad product, and we'll say so in the first call rather than take the engagement.
