Industry expertise
Each leader on our team across these growth disciplines has ten or more years of experience at early-stage startups and Fortune 500 companies.
Meet the team
Jason Shafton
Founder, Growth Practice Lead
Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.
Caitlin Anderson
Growth Consultant
Cait is a performance focused marketer making spend more effective across acquisition channels. Her primary focus is on paid channels, web and product funnels. She refined the testing methodology to support growth marketing at Uber, where she built the marketing experimentation team that tested all new channels, creative iterations and web updates to achieve acquisition targets.
Jonathan Singer
Brand & Experiential Lead
Jonathan empowers businesses to look deeply at how people are experiencing their brands. He unites the best of the physical and digital worlds into engaging new brand experiences that generate demand through Culture, Connection, and Conversation to grow Community and ultimately deliver omni-channel Commerce. He is all about producing innovative, cultural content, on clutter-cutting media platforms using game-changing production.
Erica Dudash
Lifecycle Marketing Lead
With over 20 years experience, Erica is a seasoned expert in growth and lifecycle marketing. Leveraging analytics, market data, and consumer insights to craft customer journeys is her superpower. Erica brings experience from startups like Purple to multi-billion dollar brands like American Eagle Outfitters, Urban Outfitters, and Dick’s Sporting Goods. She developed programs to grow customer relationships expand customer bases across sectors from beauty and wellness to airlines and insurance.
Rita Deraedt
Designer
Currently based in Brooklyn, Rita is a multidisciplinary design consultant who specializes creating meaningful, engaging, and beautiful digital product and brand experiences. Having spent the last 14 years in the design and tech industries, Rita has designed independently for brands like HGTV, Rubbermaid, and Sutherland and in-house for companies Google, YouTube, Spotify, and Headspace.
Kevin Neifach
Digital Strategy Lead
With over 15 years of marketing experience, Kevin started his career in the agency world working alongside corporations including Clorox, Safeway, Shopify, and Yahoo. Specializing in digital strategy and paid media, Kevin spent the last 8 years in-house scaling marketing programs and increasing ROI in the Travel, Rideshare, and Fintech verticals. Currently he is dedicated to helping SaaS companies with demand generation, revops, and creating compelling content for go-to-market strategies.
Sarah Stinson
Content Strategist
With two decades of expertise, Sarah is a seasoned professional in content marketing, SEO, social media strategy, thought leadership, and brand building. Her passion lies in crafting compelling narratives that drive engagement, influence, and most importantly, results. She has contributed her expertise to companies like Kajabi and TurboTenant, as well as running a successful content marketing agency.
Jasper Lenz Radeke
Marketing Strategist
Jasper is a dynamic marketer with 12 years of B2B SaaS marketing experience. He’s led in-house marketing and pre-sales, product marketing, and creative teams. Most recently, at AI tech firm, Pixis, he was responsible for demand generation, field marketing, and events teams, and launched and managed the product marketing and operations functions. Previously, at AppsFlyer, he established the North America marketing wing, doubling the US market share and achieving a tenfold growth.
