Get to know us

Meet the team

Jason Shafton

Founder, Growth Practice Lead

Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.

Erica Dudash

Lifecycle Marketing Lead

With over 20 years experience, Erica is a seasoned expert in growth and lifecycle marketing. Leveraging analytics, market data, and consumer insights to craft customer journeys is her superpower. Erica brings experience from startups like Purple to multi-billion dollar brands like American Eagle Outfitters, Urban Outfitters, and Dick’s Sporting Goods. She developed programs to grow customer relationships expand customer bases across sectors from beauty and wellness to airlines and insurance.

Jonathan Singer

Brand & Experiential Executive

Jonathan empowers businesses to look deeply at how people are experiencing their brands. He unites the best of the physical and digital worlds into engaging new brand experiences that generate demand through Culture, Connection, and Conversation to grow Community and ultimately deliver omni-channel Commerce. He is all about producing innovative, cultural content, on clutter-cutting media platforms using game-changing production.

Lucy Sutton

Director of Client Operations

Having sat in marketing roles at companies like Walgreens, Gap, Inc., and Uber as well as numerous seed-stage startups, Lucy’s decade of experience in both performance and brand marketing transcends organizational size, allowing her to bring a focused, yet well-rounded perspective to solving a brand’s greatest marketing challenges. Lucy’s main focus is helping brands scale their programs efficiently by ensuring that all interactions with the customer are authentic and meaningful.

Rita Deraedt


Currently based in Brooklyn, Rita is a multidisciplinary design consultant who specializes creating meaningful, engaging, and beautiful digital product and brand experiences. Having spent the last 14 years in the design and tech industries, Rita has designed independently for brands like HGTV, Rubbermaid, and Sutherland and in-house for companies Google, YouTube, Spotify, and Headspace.

Kevin Neifach

Digital Strategy Lead

With over 15 years of marketing experience, Kevin started his career in the agency world working alongside corporations including Clorox, Safeway, Shopify, and Yahoo. Specializing in digital strategy and paid media, Kevin spent the last 8 years in-house scaling marketing programs and increasing ROI in the Travel, Rideshare, and Fintech verticals. Currently he is dedicated to helping SaaS companies with demand generation, revops, and creating compelling content for go-to-market strategies.

Sarah Stinson

Content Strategist

With two decades of expertise, Sarah is a seasoned professional in content marketing, SEO, social media strategy, thought leadership, and brand building. Her passion lies in crafting compelling narratives that drive engagement, influence, and most importantly, results. She has contributed her expertise to companies like Kajabi and TurboTenant, as well as running a successful content marketing agency.

Jasper Lenz Radeke

Marketing Strategist

Jasper is a dynamic marketer with 12 years of B2B SaaS marketing experience. He’s led in-house marketing and pre-sales, product marketing, and creative teams. Most recently, at AI tech firm, Pixis, he was responsible for demand generation, field marketing, and events teams, and launched and managed the product marketing and operations functions. Previously, at AppsFlyer, he established the North America marketing wing, doubling the US market share and achieving a tenfold growth.

Katie Burtwell


Katie is a senior designer specializing in growth marketing, bringing over a decade of experience in digital and print across a variety of industries including wellness, entertainment, education, and technology at companies of all sizes. Guided by a deep knowledge of creative best practices, Katie combines a strong conceptual approach with a broad design skill set to deliver thoughtful steadfast solutions.

Ada Weng

Growth Marketing Lead

Ada boasts a career spanning brand and performance marketing, and growth strategy planning. She excelled at companies like Uber and Expedia as well as numerous startups where she drove substantial user acquisition through various digital channels. Ada’s skills shine through her data-driven optimization and expertise in marketing measurement. Her achievements include building a global search automation platform, applying these insights to global marketing success.

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Industry expertise

Each leader on our team across these growth disciplines has ten or more years of experience at early-stage startups and Fortune 500 companies.

Jason and his team at WF have done a tremendous job in hitting set objectives in the most professional manner, building a complete marketing department and proper marketing processes from scratch. What is the most impressive thing about having Jason onboard, is that no task is too small or too challenging, and the ability to quickly analyse and set forth an execution plan together with an ad-hoc team of the best in the business is remarkable. Besides everything Jason is a true professional, a mentch, with the human empathy needed to go into tough situations, with a complex set of variables – and lead his clients to a winning position.

Yoav Burg


The WF Team stepped in swiftly to run and uplevel our marketing practice. They additionally helped us to setup our own capabilities so that we could take back over.

Matthias Henze


Winston Francois supported us with product design, lifecycle communications, data and analytics, growth experimentation and performance marketing. Their team is full of highly skilled experts that know their stuff across every growth function. And their deep health and wellness experience was a great fit for us.

Robbie Bent


Partnering with WF has been a phenomenal experience. From defining customer personas to developing marketing strategy and executing content marketing, their work has been top notch. Perhaps what’s even better are the relationships the WF team has built with our team here at Dandi. I can’t recommend them enough!

Jeff Fernandez


We love working with Winston Francois. The team knows how to run growth programs, manage and scale channels and operate inside of a fast-moving company like Kajabi. They also have access to a bench of great marketing professionals, all who can come into an organization and have immediate impact. Given our stage of growth, the flexibility and access to knowledge WF has are a huge asset for us and any similarly staged company.

Ahdad Khan


Ready to unlock your growth?

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We take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.