Strategy is all-encompassing. Our Strategy Development model is output-oriented, created to provide you with an explicit Strategy Statement, a communications plan for engaging staff, and all necessary preparations to launch Strategy Deployment.

ExecutiveOperationsThe Team


We’ll provide fractional executives to support your business across functional areas that touch growth and operations.


Our team is ready to assist you in understanding and executing a system to help you run your business, taking into account both long and short-term goals.

Working with Winston Francois was a rewarding experience for my company. We needed full-service marketing and growth support, and Jason and his team delivered. They addressed our needs from both a resourcing and strategic perspective – giving us the edge we needed.

Brandon Bauman


Jason and his team at WF have done a tremendous job in hitting set objectives in the most professional manner, building a complete marketing department and proper marketing processes from scratch. What is the most impressive thing about having Jason onboard, is that no task is too small or too challenging, and the ability to quickly analyse and set forth an execution plan together with an ad-hoc team of the best in the business is remarkable. Besides everything Jason is a true professional, a mentch, with the human empathy needed to go into tough situations, with a complex set of variables – and lead his clients to a winning position.

Yoav Burg


Jason Shafton

Founder, Growth Practice Lead

Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.

Lucy Sutton

Director of Client Operations

Having sat in marketing roles at companies like Walgreens, Gap, Inc., and Uber as well as numerous seed-stage startups, Lucy’s decade of experience in both performance and brand marketing transcends organizational size, allowing her to bring a focused, yet well-rounded perspective to solving a brand’s greatest marketing challenges. Lucy’s main focus is helping brands scale their programs efficiently by ensuring that all interactions with the customer are authentic and meaningful.

Kevin Neifach

Digital Strategy Lead

With over 15 years of marketing experience, Kevin started his career in the agency world working alongside corporations including Clorox, Safeway, Shopify, and Yahoo. Specializing in digital strategy and paid media, Kevin spent the last 8 years in-house scaling marketing programs and increasing ROI in the Travel, Rideshare, and Fintech verticals. Currently he is dedicated to helping SaaS companies with demand generation, revops, and creating compelling content for go-to-market strategies.

Sarah Stinson

Content Strategist

With two decades of expertise, Sarah is a seasoned professional in content marketing, SEO, social media strategy, thought leadership, and brand building. Her passion lies in crafting compelling narratives that drive engagement, influence, and most importantly, results. She has contributed her expertise to companies like Kajabi and TurboTenant, as well as running a successful content marketing agency.

Jasper Lenz Radeke

Marketing Strategist

Jasper is a dynamic marketer with 12 years of B2B SaaS marketing experience. He’s led in-house marketing and pre-sales, product marketing, and creative teams. Most recently, at AI tech firm, Pixis, he was responsible for demand generation, field marketing, and events teams, and launched and managed the product marketing and operations functions. Previously, at AppsFlyer, he established the North America marketing wing, doubling the US market share and achieving a tenfold growth.

Cristina Poindexter

Product Marketing Strategist

Cristina is a strategist from a multi-faceted career spanning startup leadership, mental health ventures, and technology. She’s founded and led two early-stage, venture-backed mental health startups: Maslo, an empathetic AI company, and most recently Parable, a consumer brain health venture. Prior to 5 years in the founder trenches, Cristina earned a decade of experience managing product innovation and marketing teams at Headspace and Google, and a degree in Sociology from Yale.

We take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.