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The Basics

Marketing Basics

Articles about The Basics

Harnessing the Power of User-Generated Content

Tuesday, January 9, 2024

Harnessing the Power of User-Generated Content

Discover the power of user-generated content in our latest blog. Learn how UGC can transform your marketing strategy and boost brand authenticity.
Unlocking the Power of Social Media Marketing

Thursday, January 4, 2024

Unlocking the Power of Social Media Marketing

Discover the undeniable advantages of social media marketing in our latest article. Unlock growth, engagement, and success today!
Informational vs. Analytical Reports

Thursday, December 7, 2023

Informational vs. Analytical Reports

Dive into the differences between informational and analytics reports with Winston Francois' expert insights on data utility and application.
What is ad ops?

Tuesday, December 5, 2023

What is ad ops?

Discover ad ops: the behind-the-scenes engine powering ad campaign setups, management, and analysis for maximum ROI.
The Basics of Lifecycle Marketing

Tuesday, November 28, 2023

The Basics of Lifecycle Marketing

From the moment a potential customer first hears about a product to the point they convert and beyond, lifecycle marketing maps out the entire journey, creating tailored marketing strategies for each stage.  Lifecycle marketing cultivates long-term customer relationships to maximize customer retention and lifetime value. When we understand the customer lifecycle, we’re able to better...
Creating a Website for Your Brand

Tuesday, November 28, 2023

Creating a Website for Your Brand

A company website is your first impression; it serves as your digital storefront, offering a central hub for customers to learn more about what a company provides, explore products or services, and make purchasing decisions.  It’s essential for establishing credibility, enhancing visibility, and reaching a wider audience. In an era where consumers turn to the...

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