Solutions

Most digital health products measure activation like a consumer app does - account created, onboarding finished - and overlook the moment that truly predicts whether a patient stays: a synced device, a completed care plan, a first meaningful interaction with a care team. Without a growth PM function to define that moment and shape the roadmap around it, product decisions are driven by whoever brings the loudest feature request, while growth remains completely reliant on paid acquisition. We embed a growth product management practice that addresses both.

Most drone tech affiliate programs amount to a signup form and a flat commission rate, sitting idle because no one recruited the right partners. We create programs around the people who genuinely move drone hardware, software, and training: reviewers, YouTube pilots, dealer networks, and industry influencers whose buyers are already watching.

Digital health companies adopt A/B testing playbooks designed for consumer apps with millions of daily users, then wonder why each test either needs six months to reach significance or gets decided on noise. Patient and provider populations are smaller, sales cycles take longer, and every idea passes through legal review before launch. Effective growth experimentation in this vertical requires a prioritization framework, a statistical approach designed for smaller samples, and a compliance process that preserves velocity. We build and operate that program.

Generic demand gen approaches a construction GC, a regional utility, and a mining operator in the same way, but none of them purchase that way. We create the account list, map the buying committee, and run outbound that gets ops, procurement, safety, and IT aligned on yes.

Most digital health companies have installed a product analytics tool but have almost no usable growth data behind it - PHI constraints, disconnected apps, and manual instrumentation mean each growth idea becomes an engineering ticket before it becomes a test. Growth engineering creates the tracking, flagging, and pipeline infrastructure a growth team needs to move. We build it from within your engineering org, not as a bolt-on tool that nobody maintains.

In diabetes and cardiometabolic health, video is the quickest way to build the trust this category requires - a real clinician on camera can do more than a page of copy ever could. But medical claims, consent, and compliance turn health video into a minefield, and most brands either create sterile corporate reels or risk a takedown. We develop the video strategy that builds trust, remains compliant, and drives patients.