Blog | Winston Francois

Latest

Wednesday, April 22, 2026

Crisis Communications for Health & Wellness Companies

Health and wellness brands face unique crisis exposure — product safety concerns, regulatory enforcement, influencer controversies, and ingredient recalls. When your product touches someone's body, the stakes are higher and the public response is faster. You need a crisis plan before you need a crisis plan.

Wednesday, April 22, 2026

Sales Enablement for Financial Services Companies

Financial services sales requires navigating compliance, complex products, and long buying cycles simultaneously. Without structured enablement, reps default to generic pitches and improvised compliance — both of which cost you deals and create risk.

Wednesday, April 22, 2026

Conversion Rate Optimization for Health & Wellness Companies

Health and wellness brands pour money into acquisition but lose visitors at the point of purchase. Skeptical consumers need clinical proof, transparent ingredients, and regulatory-safe claims before they buy. Your conversion problem isn't design — it's trust.

Wednesday, April 22, 2026

Revenue Operations for Financial Services Companies

Financial services companies lose deals in the gaps between teams. RevOps builds the connective tissue — shared data, aligned incentives, and a single revenue pipeline that everyone owns. No more finger-pointing.

Top Articles

Tuesday, April 21, 2026

Frank Growth – Episode 216 – Why Your Lead Gen Keeps Failing with Matt Putra

Episode #216: Matt Putra — Cracking paid lead gen for a services business How to lower lead costs by teaching instead of pitching.For service founders stuck with expensive, inconsistent lead flow. Matt Putra of EightX explains how he finally cracked lead generation for his fractional CFO business after spending $150,000 over 18 months on cold...

Tuesday, April 14, 2026

Frank Growth – Episode 215 – Make Merch People Actually Wear with Jay Sapovits

Episode #215: Jay Sapovits — Turning branded merch into a strategic growth tool How to stop wasting money on swag that gets ignored.For founders and operators buying merch without a plan for impact. Jay Sapovits of Ink’d Stores explains how branded merchandise becomes useful when it starts with audience, objective, and distribution instead of a...

Tuesday, March 24, 2026

Frank Growth – Episode 212 – Getting Your Mind Right for Growth with Dan Kessler

Episode #212: Dan Kessler — Building organic growth beyond paid acquisition How to build consumer app growth without defaulting to paid media. For founders and operators scaling consumer subscription apps and looking for durable growth levers. Dan Kessler joins Jason Shafton to break down how he thinks about consumer growth across partnerships, product loops, and...

Tuesday, April 7, 2026

Frank Growth – Episode 214 – Why Billionaires Pay Him a Retainer with Leigh Rowan

Episode #214: Leigh Rowan — Building a premium service business without ads How to grow a premium service business through trust, referrals, and client retention.For founders and operators building high-touch services and trying to scale without paid acquisition. Leigh Rowan, founder and CEO of Savanti Travel, joins Jason Shafton to break down how he built...

Browse Categories

Announcements

Founder Mode

Frank Growth

Solutions

The Basics

Uncategorized

All articles

Wednesday, April 22, 2026

Crisis Communications for Health & Wellness Companies

Health and wellness brands face unique crisis exposure — product safety concerns, regulatory enforcement, influencer controversies, and ingredient recalls. When your product touches someone's body, the stakes are higher and the public response is faster. You need a crisis plan before you need a crisis plan.

Wednesday, April 22, 2026

Sales Enablement for Financial Services Companies

Financial services sales requires navigating compliance, complex products, and long buying cycles simultaneously. Without structured enablement, reps default to generic pitches and improvised compliance — both of which cost you deals and create risk.

Wednesday, April 22, 2026

Conversion Rate Optimization for Health & Wellness Companies

Health and wellness brands pour money into acquisition but lose visitors at the point of purchase. Skeptical consumers need clinical proof, transparent ingredients, and regulatory-safe claims before they buy. Your conversion problem isn't design — it's trust.

Wednesday, April 22, 2026

Revenue Operations for Financial Services Companies

Financial services companies lose deals in the gaps between teams. RevOps builds the connective tissue — shared data, aligned incentives, and a single revenue pipeline that everyone owns. No more finger-pointing.

Wednesday, April 22, 2026

Competitive Intelligence for Health & Wellness Companies

Health and wellness markets move fast. New entrants, regulatory changes, clinical trials, and partnership announcements reshape competitive dynamics quarterly. If your competitive intelligence is a slide deck that gets updated twice a year, you are making decisions on stale information. We build intelligence systems that keep you ahead.

Wednesday, April 22, 2026

Retention Marketing for Financial Services Companies

Financial services companies pour budget into acquisition while ignoring the customers already paying them. The math is brutal: a 5% improvement in retention can drive 25-95% profit improvement. Yet most fintech retention programs are a quarterly email and a prayer.