Blog | Winston Francois

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Saturday, October 24, 2026

Revenue Operations for FemTech Companies

We create revenue operations for FemTech companies that separates D2C, B2B2C employer, and payer revenue into models reflecting how each one actually closes, rather than pushing them all into one SaaS funnel.

Friday, October 23, 2026

Marketing Analytics for Fertility & Reproductive Health

Marketing analytics for fertility and reproductive health companies must account for privacy-limited tracking, member journeys spanning months or years, and an employer sales cycle operating on an entirely different timeline. Winston Francois creates the measurement system that truly fits.

Friday, October 23, 2026

Retention Marketing for FemTech Companies

We create retention strategies for FemTech companies around life-stage transitions rather than treating each cancellation as a satisfaction issue, helping you retain the users you can and expand into those you can't.

Friday, October 23, 2026

Loyalty & Rewards for Fertility & Reproductive Health

A conventional points-and-badges loyalty program isn't right for a one-time, high-stakes journey. Winston Francois develops loyalty strategy around what truly creates repeat trust in this category: member advocacy, employer renewal, and alumni community.

Top Articles

Tuesday, October 20, 2026

Frank Growth – Episode 242 – Why AI Slop Backfires with Nicole Cassese

Episode #242: Nicole Cassese — Scaling brand voice without burning out the people behind it How to keep a brand voice consistent across 1,600+ assets and still protect the team writing them. For marketing leaders, creative directors, and copywriters running high-volume content with AI in the workflow. Nicole Cassese is the associate creative director owning...

Tuesday, June 16, 2026

Frank Growth – Episode 224 – The Bootstrapper’s Revenge with Alex Roy

Episode #224: Alex Roy — Bootstrapping an AI company for 12 years, no funding He founded an AI company in 2014—when AI was a punchline—bootstrapped it with zero outside capital, and landed Fortune 50 clients. For founders and growth operators figuring out how to build (and sell) AI products in a market that shifts every...

Tuesday, October 6, 2026

Frank Growth – Episode 240 – Commerce for Weirdos with Bryan House

Episode #240: Bryan House – Tearing up the enterprise GTM playbook as a challenger brand Elastic Path cut its website to two forms, its marketing team from 13 people to 3, and its implementation bids to a third of the price of competitors. For B2B leaders at challenger brands whose activity metrics look busy while...

Tuesday, October 13, 2026

Frank Growth – Episode 241 – What AI Still Can’t Do with Will Sartorius

Episode #241: Will Sartorius – AI didn’t kill the creative job, it moved it How to split ad creative work between AI and people so your ads stop sounding like everyone else’s. For founders and marketers running paid social who launch plenty of ads but learn little from them. Will Sartorius, CEO of Selfmade, took...

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Saturday, October 24, 2026

Revenue Operations for FemTech Companies

We create revenue operations for FemTech companies that separates D2C, B2B2C employer, and payer revenue into models reflecting how each one actually closes, rather than pushing them all into one SaaS funnel.

Friday, October 23, 2026

Marketing Analytics for Fertility & Reproductive Health

Marketing analytics for fertility and reproductive health companies must account for privacy-limited tracking, member journeys spanning months or years, and an employer sales cycle operating on an entirely different timeline. Winston Francois creates the measurement system that truly fits.

Friday, October 23, 2026

Retention Marketing for FemTech Companies

We create retention strategies for FemTech companies around life-stage transitions rather than treating each cancellation as a satisfaction issue, helping you retain the users you can and expand into those you can't.

Friday, October 23, 2026

Loyalty & Rewards for Fertility & Reproductive Health

A conventional points-and-badges loyalty program isn't right for a one-time, high-stakes journey. Winston Francois develops loyalty strategy around what truly creates repeat trust in this category: member advocacy, employer renewal, and alumni community.

Friday, October 23, 2026

Public Relations for FemTech Companies

We manage media relations for FemTech companies using a focused reporter list, a launch schedule aligned with the news cycle instead of the internal calendar, and follow-up beyond the first hit.

Friday, October 23, 2026

Local SEO for Fertility & Reproductive Health

Local SEO for fertility and reproductive health clinics must account for medical-content search policies, multi-location page architecture, and search intent that varies by state based on which services are actually available. Winston Francois builds a local presence that stands up to all three.