Latest
Wednesday, October 21, 2026
Growth Experimentation for FemTech
Traditional growth experimentation relies on rapid conversion cycles, large samples, and content without emotional weight. None of those assumptions apply in FemTech. We create a testing program that delivers genuine, ethical, statistically sound answers within those limitations.
Tuesday, October 20, 2026
Social Media Strategy for ElderTech Companies
Most ElderTech social budgets go toward platforms where the actual end user rarely appears, while the person signing the check - the family caregiver - is in a Facebook group at 11pm searching for someone who has lived through this. We shape the social strategy around the caregiver, not the demographic slide.
Tuesday, October 20, 2026
Growth Engineering for FemTech
Growth engineering for FemTech must operate at startup speed while treating reproductive and sexual health data correctly from the very first commit. We create experimentation and personalization infrastructure with compliance built in as a design constraint, rather than retrofitted after launch.
Tuesday, October 20, 2026
Sales Enablement for ElderTech
Your ElderTech deal isn't determined by a single buyer - it's decided by a clinical lead, an IT/security reviewer, a procurement officer, and an executive sponsor, all evaluating different materials against different standards. Winston Francois creates the stakeholder-specific evidence, documentation, and objection-handling library needed to move a deal through every seat at the table, not only the first one.
