Latest
Monday, November 2, 2026
Growth Product Management for B2B & B2C Marketplaces
Winston Francois develops the growth product function for two-sided marketplaces: one prioritization framework that evaluates supply-side and demand-side work together, growth loop metrics that measure real liquidity rather than vanity conversion rates, and a cross-functional cadence that keeps supply ops, demand marketing, and trust and safety moving in the same direction.
Saturday, October 31, 2026
Growth Experimentation for Education / EdTech
Most growth experimentation models assume the person signing up is also the person paying. EdTech breaks that assumption every time - a parent purchases, a district procures, while a student or teacher actually uses the product. We design the testing program around all three, aligned with the academic calendar that truly governs your revenue.
Saturday, October 31, 2026
Growth Engineering for B2B & B2C Marketplaces
Most growth engineering playbooks are built around one user, one activation path, and one funnel. A marketplace has two of each - two onboarding flows, two activation moments, and two sets of trust requirements that must both be cleared before a single transaction can occur. Winston Francois builds technical growth infrastructure that handles supply and demand as one connected system, rather than two separate funnels that merely share a homepage.
Friday, October 30, 2026
Marketing Analytics for Drone Tech Companies
Drone tech sales span digital ads, trade show booths, integrator referrals, and government RFPs, yet almost none of that activity ends up in one system. We create attribution that tracks each deal from first touch through signed contract, covering both the hardware sale and the subscription behind it.
