Industry expertise
Each leader on our team across these growth disciplines has ten or more years of experience at early-stage startups and Fortune 500 companies.
Meet the team
Jason Shafton
Founder, Growth Practice Lead
Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.
Caitlin Anderson
Growth Consultant
Cait is a performance focused marketer making spend more effective across acquisition channels. Her primary focus is on paid channels, web and product funnels. She refined the testing methodology to support growth marketing at Uber, where she built the marketing experimentation team that tested all new channels, creative iterations and web updates to achieve acquisition targets.
Cheryl DeGrasse
Chief Marketing Officer
As a change agent for marketing organizations, Cheryl has a deep understanding of company goals and a keen ability to evaluate and optimize team setups for maximum efficiency and impact. Her extensive experience spans across customer touch points, including digital, traditional, and CRM channels within the consumer journey. This broad expertise allows her to develop and implement comprehensive marketing strategies that drive engagement and growth.
Erica Dudash
Lifecycle Marketing Lead
With over 20 years experience, Erica is a seasoned expert in growth and lifecycle marketing. Leveraging analytics, market data, and consumer insights to craft customer journeys is her superpower. Erica brings experience from startups like Purple to multi-billion dollar brands like American Eagle Outfitters, Urban Outfitters, and Dick’s Sporting Goods. She developed programs to grow customer relationships expand customer bases across sectors from beauty and wellness to airlines and insurance.
Jasper Lenz Radeke
Marketing Strategist
Jasper is a dynamic marketer with 12 years of B2B SaaS marketing experience. He’s led in-house marketing and pre-sales, product marketing, and creative teams. Most recently, at AI tech firm, Pixis, he was responsible for demand generation, field marketing, and events teams, and launched and managed the product marketing and operations functions. Previously, at AppsFlyer, he established the North America marketing wing, doubling the US market share and achieving a tenfold growth.
Jonathan Singer
Brand & Experiential Lead
Jonathan empowers businesses to look deeply at how people are experiencing their brands. He unites the best of the physical and digital worlds into engaging new brand experiences that generate demand through Culture, Connection, and Conversation to grow Community and ultimately deliver omni-channel Commerce. He is all about producing innovative, cultural content, on clutter-cutting media platforms using game-changing production.
Katie Burtwell
Designer
Katie is a senior designer specializing in growth marketing, bringing over a decade of experience in digital and print across a variety of industries including wellness, entertainment, education, and technology at companies of all sizes. Guided by a deep knowledge of creative best practices, Katie combines a strong conceptual approach with a broad design skill set to deliver thoughtful steadfast solutions.
Kevin Neifach
Digital Strategy Lead
With over 15 years of marketing experience, Kevin started his career in the agency world working alongside corporations including Clorox, Safeway, Shopify, and Yahoo. Specializing in digital strategy and paid media, Kevin spent the last 8 years in-house scaling marketing programs and increasing ROI in the Travel, Rideshare, and Fintech verticals. Currently he is dedicated to helping SaaS companies with demand generation, revops, and creating compelling content for go-to-market strategies.
Kira Reed
Graphic Designer & Illustrator
Kira is an illustrator and graphic designer who loves to create joyful experiences for brands. Her design career began on the marketing team at Uber and she is now working with clients in the health and wellness, product, and tech space, as well as brick and mortar businesses. From custom illustrations to print and digital marketing assets—Kira delivers work that is on brand & highly personalized to each client.
Sarah Stinson
Content Strategist
With two decades of expertise, Sarah is a seasoned professional in content marketing, SEO, social media strategy, thought leadership, and brand building. Her passion lies in crafting compelling narratives that drive engagement, influence, and most importantly, results. She has contributed her expertise to companies like Kajabi and TurboTenant, as well as running a successful content marketing agency.
Suzanne Van de Ven
Lifecycle Marketing Specialist
Suzanne is a seasoned marketing leader with 16+ years in lifecycle marketing. She masters omni-channel strategies that deliver seamless customer experiences, multi-million-dollar growth, and enhanced engagement. With expertise in food & beverage, theme parks, and SaaS start-ups, she leverages data-driven insights to refine campaigns and build brand loyalty. Her forward-thinking approach consistently propels businesses to new heights.
Renuka Hebbar
Media Strategist
Renuka is a seasoned marketing strategist with 12+ years in paid marketing and B2C campaigns. She leverages data-driven insights and a consumer-centric approach to deliver measurable results and maximize ROI. Her innovative strategies streamline the customer journey with tailored touchpoints that engage audiences and drive sustainable growth. Renuka’s blend of analytical expertise and marketing intuition empowers businesses to exceed objectives.
Peter Sherman
Growth Advisor
Peter is a high-growth marketing leader known for launching and scaling iconic consumer and tech products including HBO Max, YouTube Gaming, Google TV, and Chromecast. A seasoned go-to-market strategist, he excels in brand and performance marketing, customer acquisition, subscription growth, P&L, research, and analytics. His hands-on leadership and team-building skills drive successful launches and measurable growth, as shown in his role at Sony’s US fiber internet service.
Jessica Seibold
Social Strategist
Jessica is a performance marketing expert with 7+ years of hands-on experience as a data-driven paid social manager. She specializes in multi-channel campaign strategy and customer acquisition, using meticulous data analysis to optimize creative strategies that drive growth and scale. Jessica maximizes ROI, reduces acquisition costs, and elevates brand awareness through innovative, cross-platform initiatives and continuous testing.
Grace Shilton
Project Manager
Grace is a senior marketing strategist with 12+ years driving brand growth at pivotal inflection points. Specializing in project management, she optimizes operations, refines creative processes, and leads high-impact collaborations. She’s forged successful partnerships with brands like Starbucks, Netflix, and Meta—delivering measurable results in DTC and B2B markets. Renowned for her strategic vision and execution, Grace helps businesses scale and thrive.
Gaby Perez
Paid Social
Gaby Perez is a Paid Media Specialist with 5+ years of digital marketing experience. She excels in strategizing, executing, and optimizing campaigns across platforms such as Meta, TikTok, Pinterest, Google, Microsoft, and emerging CTV channels like MNTN. Leveraging data-driven insights and creative problem-solving, Gaby drives growth and sustained success for fast-scaling brands in today’s dynamic digital landscape.
