Services

Product

Hit your customer journey out of the park. From the moment they step on your site to conversion, we’ll make sure they feel supported at every key decision point.


WebsiteOnboardingCheckoutThe Team

Website

Whether you’re looking to spruce up some aspects of your site, need a copy refresh, or just to start from scratch – our team can handle it all. We’ll help you create the best virtual version of your brand.

Onboarding

Congrats, you’ve got an interested user! Keeping them engaged along the way is critical and can make or break their lifetime value. We’ll enable you with the right onboarding flow, whether that’s through email or in-app.

Checkout

Let’s optimize your checkout process through multivariate and AB testing while keeping our eyes on the prize: maximizing your conversion rate and revenue.

Meet the team

Jason Shafton

Founder, Growth Practice Lead

Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.

Caitlin Anderson

Growth Consultant

Cait is a performance focused marketer making spend more effective across acquisition channels. Her primary focus is on paid channels, web and product funnels. She refined the testing methodology to support growth marketing at Uber, where she built the marketing experimentation team that tested all new channels, creative iterations and web updates to achieve acquisition targets.

Jasper Lenz Radeke

Marketing Strategist

Jasper is a dynamic marketer with 12 years of B2B SaaS marketing experience. He’s led in-house marketing and pre-sales, product marketing, and creative teams. Most recently, at AI tech firm, Pixis, he was responsible for demand generation, field marketing, and events teams, and launched and managed the product marketing and operations functions. Previously, at AppsFlyer, he established the North America marketing wing, doubling the US market share and achieving a tenfold growth.

Brian Swichkow

Growth Engineer

Fractional CMO to startups between Seed and Series B, known widely as a Reddit marketing expert. Brian has provided growth consulting and support to 200+ startups; educated 3,000+ marketers on how to growth hack with communities like Reddit and Product Hunt; created products and technologies like Mythos.one, SpiritualBro.com, and Brian.bot; and built multiple self-sustaining communities.

We take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.