Founder Mode – Episode 6 – Remote Boundaries – Saying No Without Burning Bridges with Viktor Petersson

by Winston Francois

Episode 6: In this episode, Viktor Petersson shares how saying “no” can be a superpower for founders managing remote teams. He discusses practical strategies for email triage, boundary-setting to avoid burnout, and why in-person retreats are key to trust and alignment. Learn how Viktor’s approach to documentation, intrinsic motivation, and selective communication helps him preserve energy for what matters most—while still leaving the door open for valuable opportunities.

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Founder Mode – Episode 12 – From Hollywood to High-Rises: Making Robots with Asa Hammond

Wednesday, June 11, 2025

Founder Mode – Episode 12 – From Hollywood to High-Rises: Making Robots with Asa Hammond

Episode 12: From building gravity-defying camera rigs for Alfonso Cuarón’s Gravity to sending drones into live nuclear reactors and, most recently, designing job-site robots that can survive the dust and chaos of construction, Asa Hammond’s career shows how precision engineering and artistic vision can coexist. In this conversation, Asa explains how the exacting pixel-perfect discipline...

Founder Mode – Episode 8 – AI-First Product Design with Ritwik Pavan

Tuesday, May 13, 2025

Founder Mode – Episode 8 – AI-First Product Design with Ritwik Pavan

Episode 8: In this episode, serial entrepreneur Ritwik Pavan joins Kevin Henrikson and Jason Shafton to explore the rise of AI-first product design and its profound implications on consumer hardware, smart cities, and modular construction. They discuss the essential strategies founders need to adopt, including the importance of hyper-personalization, overcoming challenges in training data, untapped...

Founder Mode – Episode 11 – The Future of Commerce: Product Design & Logistics with Samantha Rose

Tuesday, June 3, 2025

Founder Mode – Episode 11 – The Future of Commerce: Product Design & Logistics with Samantha Rose

Episode 11: From hand-carving a single silicone spatula in her kitchen to running a portfolio of revived consumer brands, Sam Rose walks Kevin and Jason through the through-line of her career: obsess over the customer, build a brand (not just a product), and make logistics as lovable as design. She explains how a “collision with...

Founder Mode – Episode 9 – De-Risking Brick-and-Mortar for DTC Brands with Megan Berry

Tuesday, May 20, 2025

Founder Mode – Episode 9 – De-Risking Brick-and-Mortar for DTC Brands with Megan Berry

Episode 9: Megan Berry—architect, pop-up pioneer, and Mentors Fund partner—shows DTC founders how to move from clicks to bricks without torching cash. She explains her 8-foot-by-50-square-foot kiosk “permit hack,” the KPIs (unaided brand awareness, repeat engagement, dwell-time hot spots) that justify a multimillion-dollar flagship, and why post-COVID stores should feel like friction-free showrooms, not inventory...

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