EPISODE 34: In this episode, Kevin and Jason break down how founders can turn conferences from low-ROI distractions into high-leverage growth engines. Fresh off a major healthcare event in Nashville, they unpack why most networking fails, how Pretty Good AI turned a platinum sponsorship into a full activation with mini-golf and meeting pods, and the systems that converted casual foot traffic into hundreds of real customer conversations. They dig into founder-mode presence, team ownership, pre-work, follow-up, and the small details that make an event actually move the business forward.
