Episode #219: Wade Lowe — Why GTM in the AI era is a Rubik’s Cube
The business takes on the personality of the founder. If there are problems, look at thyself.
For founders running $5M–$50M companies trying to crack go-to-market when the playbook keeps changing.
Wade Lowe is a 3x co-founder with two exits, focused on bootstrapping, AI, and mindset. He’s led revenue at two Inc 500 companies (ranked 72nd and 23rd) and now embeds with founders as a co-founder on demand. Jason and Wade get into how to diagnose a stalled growth motion, why the operating model is the first thing to fix, and how to play where the smartest people aren’t — equipment rental, construction, fuel. Wade is direct about the trade-offs he made to be present for his kids and the hard truth most founders resist hearing.
WHAT YOU’LL HEAR
– Why acquisition has to come before retention and expansion when budgets are tight
– How Wade diagnoses the operating model first in every $5M–$50M company he embeds with
– The Google AdWords inbound engine behind two Inc 500 companies — and why being first to a keyword segment was the unlock
– How to evaluate talent quickly using soft-skill signals: response time, commitments kept, and whether someone proposes solutions or just critiques
