A comprehensive framework and 30/60/90 plan to keep your brand discoverable—and preferred—as AI transforms search.
Search is changing—fast.
AI overviews, assistants, and vertical tools are rewriting how people find (and consume) information. From ChatGPT to Google AI Overviews to Perplexity, we’re seeing a massive rise in zero-click experiences where users get answers without ever visiting a website.
For brands, this shift creates a new challenge: how do you stay discoverable—and trusted—when AI intermediates the search journey?
The good news: while the user experience is changing, the fundamentals of authority, presence, and technical flexibility still matter. The difference is how you apply them.
Here’s a framework and 30/60/90 roadmap to help your brand adapt.
Download the full guide for a 30/60/90-day framework
Download GuideSearch is a combination of tools. Users toggle between Google, ChatGPT, Perplexity, and vertical assistants.
Visibility is shrinking. AI summaries replace the need to click through.
Digital analytics insights are murky. Traditional SEO reporting doesn’t capture “AI referrals.”
Trust still rules. Brands with credibility and authority will win—across both traditional and AI search.
AI won’t kill search. But it will change how brands are discovered.
By doubling down on crawlability, content structure, and credibility, your brand can stay visible—not just in Google, but in the AI-driven interfaces your customers are already using.
The future of search isn’t just about clicks. It’s about being the trusted source AI engines pull from.
Download our Future of Search guide to build your 30/60/90 day plan here.
Download the full guide for a 30/60/90-day framework
Download GuideThursday, September 25, 2025
Founder Mode – Episode 26 – How Not to Run a Startup with Bobby Evans
Thursday, September 4, 2025
Founder Mode – Episode 23 – From Stonks to AI for Everyone with John Hancock
Thursday, September 18, 2025
Founder Mode – Episode 25 – Right-Price Your SaaS with Scott Woody
Thursday, September 11, 2025
Founder Mode – Episode 24 – Best of Founder Mode I
Ready to unlock your growth?
Book Free Call