Health system CIOs, benefits directors, and clinical leaders are searching for solutions you offer. But your competitors own the search results — and increasingly, the AI-generated answers. We build SEO and GEO programs that make you findable where your buyers are looking.

The Problem

Your competitors own the organic real estate for your category

Established digital health players and well-funded startups have been investing in content and SEO for years. They rank for every high-intent keyword in your space. Without a deliberate SEO strategy, you're ceding the entire organic channel to competitors — which means paying for every visitor through ads while they get qualified traffic for free.

AI search is reshaping how buyers find digital health solutions

Generative Engine Optimization is no longer optional. When a health system executive asks an AI assistant to recommend remote patient monitoring platforms, your company needs to appear in that answer. The shift from traditional search to AI-generated responses is accelerating, and most digital health companies haven't adapted their content strategy to be cited by AI models.

Clinical content doesn't rank without commercial SEO infrastructure

Many digital health companies produce excellent clinical content — white papers, peer-reviewed studies, clinical validation data — but it doesn't rank because the SEO fundamentals aren't there. No keyword research, no internal linking strategy, no technical SEO foundation. Great content with bad SEO infrastructure is like a billboard in a basement.

YMYL standards make digital health SEO harder than other verticals

Google applies Your Money or Your Life standards to health-related content, requiring higher E-E-A-T signals. Digital health companies need to demonstrate expertise, experience, authoritativeness, and trustworthiness more rigorously than a typical B2B SaaS company. Most SEO agencies don't understand YMYL requirements and produce content that Google systematically deprioritizes.

How We Help

We start with a technical SEO audit and competitive analysis specific to digital health. This includes a full crawl analysis, site architecture review, page speed assessment, and a gap analysis showing exactly which keywords your competitors rank for that you don't. We also audit your content for YMYL compliance — E-E-A-T signals, author attribution, clinical sourcing, and trust markers.

The strategy phase maps your buyer journey to search intent. Digital health buyers search differently at each stage — awareness queries about industry problems, consideration queries comparing solution categories, and decision queries evaluating specific vendors. We build a content plan that targets high-value keywords at each stage, with content types matched to intent (educational guides for awareness, comparison pages for consideration, product-focused pages for decision).

For GEO, we analyze how AI models currently answer questions in your category and optimize your content to be cited. This means structuring content with clear, direct answers to specific questions, using schema markup, building topical authority through content clusters, and ensuring your content is the most comprehensive and authoritative source on your key topics.

Execution includes technical SEO fixes, content production, internal linking architecture, and ongoing optimization. We produce content that meets YMYL standards — properly sourced, authored by credible experts, and structured for both human readers and search engines. Every piece of content is designed to serve a specific keyword target and buyer intent.

Winston Francois brings digital health domain expertise to SEO and GEO work. We understand the regulatory language, the clinical concepts, and the buyer dynamics — which means our content is substantive, not generic health-adjacent fluff that Google's algorithms will eventually filter out.

What we deliver

Technical SEO audit with YMYL compliance assessment — identifying infrastructure gaps and quick wins
Keyword strategy and content plan — mapped to buyer journey stages and search intent
GEO optimization audit — how AI models currently cite your category and where you need to appear
Content production — YMYL-compliant, keyword-targeted content matched to buyer intent
Monthly SEO performance reporting with ranking, traffic, and pipeline attribution

The digital health companies winning organic search aren't just doing SEO — they're building topical authority. Google and AI models both favor depth over breadth. One company that covers remote patient monitoring from every angle will outrank ten companies that each published one generic blog post about it.

Our Methodology

Our 90-day SEO and GEO sprint for digital health starts with a 30-day audit and strategy phase. We run full technical audits, competitive gap analysis, keyword research, and YMYL compliance review. We also analyze how AI models handle queries in your category — what sources they cite, what content structures they prefer, and where the gaps are.

Days 30-60 focus on technical fixes and content production. We address the highest-impact technical issues first (site speed, crawlability, schema markup), build the internal linking architecture, and begin producing targeted content. For digital health, content production requires subject matter depth — we work with your clinical team to ensure accuracy while our SEO team ensures discoverability.

Days 60-90 are optimization and authority building. We monitor ranking movement, adjust content based on performance data, build backlink opportunities through digital PR and partnerships, and refine the GEO strategy based on AI citation patterns. This approach is different from traditional SEO agencies because we combine technical SEO expertise with genuine digital health domain knowledge — and we track pipeline influence, not just rankings.

How We Work

The first 30 days are audit-intensive. We need access to Google Search Console, analytics, your CMS, and any existing SEO tools. We'll deliver a comprehensive audit document and a prioritized 90-day action plan with specific keyword targets and content assignments.

Days 30-60, our SEO team executes technical fixes while content production ramps up. Expect 4-8 pieces of targeted content per month depending on scope, each optimized for specific keywords and structured for GEO citation. Weekly check-ins track progress against the action plan.

Days 60-90 focus on measurement and optimization. We track ranking improvements, organic traffic growth, and — critically — how organic visitors convert to pipeline. Monthly executive reviews connect SEO metrics to business outcomes. Initial engagements typically run 6 months because SEO compounds over time, with most clients seeing significant ranking improvements by month 3-4 and meaningful traffic impact by month 5-6.

We need your team to provide clinical review of health-related content, access to subject matter experts for author attribution, and timely CMS access for publishing. The faster content gets reviewed and published, the faster results compound.

Organic traffic growth from qualified buyer segments
Keyword ranking improvements for high-intent terms
AI citation presence for category-defining queries
Organic pipeline contribution and attribution

If your digital health company needs seo & geo leadership, we should talk.

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Frequently asked questions

How much does an SEO and GEO engagement cost for digital health companies?

Monthly retainers typically range from $10K-$25K depending on content volume, technical complexity, and competitive intensity. This covers strategy, technical SEO, content production, and GEO optimization. It's significantly less than hiring an in-house SEO manager plus content team, and the compound returns make organic one of the most cost-effective channels over time.

How long before we see results from SEO and GEO efforts?

Technical SEO fixes can show impact within 4-6 weeks. New content typically begins ranking within 2-3 months, with significant traffic improvements appearing by month 4-6. GEO results — appearing in AI-generated answers — can happen faster if you already have authoritative content that just needs structural optimization. SEO compounds over time, so months 6-12 typically show the strongest growth curves.

What is GEO and why does it matter for digital health companies?

GEO stands for Generative Engine Optimization — optimizing your content to be cited by AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews. As more buyers use AI assistants to research solutions, appearing in those AI-generated answers becomes critical. For digital health, this means structuring your clinical evidence, product information, and thought leadership so AI models treat your content as authoritative.

How do you handle YMYL requirements for digital health content?

Every piece of content we produce meets Google's E-E-A-T standards for health-related topics. This means proper author attribution from credible clinical or industry experts, accurate sourcing, clear editorial standards, and trust signals throughout the site. We work with your clinical team to ensure medical accuracy while our SEO team handles discoverability. Content that cuts corners on YMYL will eventually get filtered out by Google — we build for long-term authority.

What makes Winston Francois different from a traditional SEO agency?

Domain expertise and accountability. Most SEO agencies can do keyword research and write blog posts, but they don't understand digital health regulatory language, clinical evidence requirements, or health system buyer behavior. We produce content that's genuinely useful to your audience, not keyword-stuffed filler. And we track pipeline influence — not just traffic — because rankings without revenue impact aren't worth the investment.

Can you work with our existing content team on SEO?

Yes. Many clients have clinical content teams producing great material that just needs SEO optimization. We can serve as the SEO strategy and infrastructure layer — providing keyword targets, content briefs, technical optimization, and GEO structuring — while your team handles subject matter writing. We adapt to your content production model rather than replacing it.