Growth marketing agencies like Directive and Refine Labs deliver tactical demand generation. Winston Francois provides strategic growth leadership. The right choice depends on whether your bottleneck is direction or execution.
The Problem
How We Help
Growth marketing agencies like Directive and Refine Labs deliver tactical demand generation.
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Frequently asked questions
Can Winston Francois work alongside a growth marketing agency?
Yes, it's a strong combination. Winston Francois defines growth strategy, ICP, positioning, and channel mix. The growth agency executes demand generation within that strategic framework. This model prevents agencies from optimizing the wrong thing.
How do I know if my SaaS growth problem is strategy or execution?
Check your pipeline quality. If you're generating leads but they don't close, convert slowly, or churn quickly — that's a strategy problem (wrong ICP, weak positioning, pricing misalignment). If you're not generating enough qualified opportunities — that's likely an execution problem.
Which delivers faster results for B2B SaaS pipeline growth?
Growth agencies deliver faster measurable pipeline activity. But if the strategy is wrong, faster execution just means more wasted pipeline. Winston Francois takes longer to impact metrics but addresses root causes that compound over time.
How much does a growth strategy engagement cost?
Growth strategy engagements typically range from $15K-$30K per month depending on scope and company complexity. This includes a dedicated growth lead, weekly execution support, and monthly strategy sessions. Compared to hiring a VP of Growth ($200K-$350K fully loaded), you get senior expertise and systematic frameworks without the hiring risk or overhead.
What size company benefits most from growth strategy work?
Companies with $5M-$100M in revenue that have found product-market fit but are struggling to scale efficiently. You have some traction, but growth is slowing, CAC is rising, or channels are not diversified. Early-stage companies (pre-PMF) need product work, not growth strategy. Enterprise companies typically have internal strategy teams.
