The Problem
How We Help
If your b2b saas company needs comparison leadership, we should talk.
Expand your marketing team output with our experts
Let us take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.
Frequently asked questions
winston francois vs marketing consultancy
Winston Francois provides ongoing fractional CMO leadership with execution accountability, while traditional marketing consultancies deliver project-based strategic recommendations. The fractional model ensures continuity and results ownership critical for B2B marketing success.
fractional cmo or marketing consultant
Choose fractional CMO for ongoing marketing leadership and execution accountability. Choose marketing consultant for one-time strategic projects. B2B companies typically benefit more from fractional CMO continuity than project-based consulting.
marketing consultancy alternatives
Fractional CMO provides an alternative to traditional marketing consultancy with ongoing leadership, execution accountability, and team development. Better suited for B2B companies needing sustained marketing leadership versus one-time strategic consulting projects.
How much does a growth strategy engagement cost?
Growth strategy engagements typically range from $15K-$30K per month depending on scope and company complexity. This includes a dedicated growth lead, weekly execution support, and monthly strategy sessions. Compared to hiring a VP of Growth ($200K-$350K fully loaded), you get senior expertise and systematic frameworks without the hiring risk or overhead.
How is this different from hiring a growth marketing agency?
Agencies execute campaigns within channels. Growth strategy is about choosing the right channels, setting the right targets, and building systems that compound. We work at the strategic layer — determining where to invest, how to measure, and when to pivot. Many of our clients work with agencies for execution; we make sure that execution is pointed in the right direction.
How do you measure growth strategy effectiveness?
We set OKRs tied to business outcomes — revenue growth rate, CAC improvement, pipeline velocity, channel efficiency — not vanity metrics. Monthly reports track progress against these targets with clear attribution. If a strategy is not working, we catch it early through structured experimentation and adjust before budget is wasted.
