Cait is a performance focused marketer making spend more effective across acquisition channels. Her primary focus is on paid channels, web and product funnels. She refined the testing methodology to support growth marketing at Uber, where she built the marketing experimentation team that tested all new channels, creative iterations and web updates to achieve acquisition targets. Starting out as a media buyer in lead-generation, she realized the value of optimizing against a strong cost-per-goal and has successfully employed this focus across e-commerce, subscription and now SaaS companies.
