If you need support in the creative department, we’re all hands on deck. Work with us on branding, crafting or elevating content that hooks your customer from the very start.

BrandCreative ProductionThe Team


Build your identity from the ground up, or just give it a new look and feel. We’ll help uncover your positioning, competitive landscape, and brand voice and tone to leave you feeling more prepared than ever.

Creative Production

Your audience needs to see it, to believe it. Our talented team of editors, videographers, and designers can capture all your creative marketing and promotional needs.

Jason and his team at WF have done a tremendous job in hitting set objectives in the most professional manner, building a complete marketing department and proper marketing processes from scratch. What is the most impressive thing about having Jason onboard, is that no task is too small or too challenging, and the ability to quickly analyse and set forth an execution plan together with an ad-hoc team of the best in the business is remarkable. Besides everything Jason is a true professional, a mentch, with the human empathy needed to go into tough situations, with a complex set of variables – and lead his clients to a winning position.

Yoav Burg


Winston Francois supported us with product design, lifecycle communications, data and analytics, growth experimentation and performance marketing. Their team is full of highly skilled experts that know their stuff across every growth function. And their deep health and wellness experience was a great fit for us.

Robbie Bent


Meet the team

Jason Shafton

Founder, Growth Practice Lead

Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.

Katie Burtwell


Katie is a senior designer specializing in growth marketing, bringing over a decade of experience in digital and print across a variety of industries including wellness, entertainment, education, and technology at companies of all sizes. Guided by a deep knowledge of creative best practices, Katie combines a strong conceptual approach with a broad design skill set to deliver thoughtful steadfast solutions.

Lucy Sutton

Director of Client Operations

Having sat in marketing roles at companies like Walgreens, Gap, Inc., and Uber as well as numerous seed-stage startups, Lucy’s decade of experience in both performance and brand marketing transcends organizational size, allowing her to bring a focused, yet well-rounded perspective to solving a brand’s greatest marketing challenges. Lucy’s main focus is helping brands scale their programs efficiently by ensuring that all interactions with the customer are authentic and meaningful.

Rita Deraedt


Currently based in Brooklyn, Rita is a multidisciplinary design consultant who specializes creating meaningful, engaging, and beautiful digital product and brand experiences. Having spent the last 14 years in the design and tech industries, Rita has designed independently for brands like HGTV, Rubbermaid, and Sutherland and in-house for companies Google, YouTube, Spotify, and Headspace.

Cristina Poindexter

Product Marketing Strategist

Cristina is a strategist from a multi-faceted career spanning startup leadership, mental health ventures, and technology. She’s founded and led two early-stage, venture-backed mental health startups: Maslo, an empathetic AI company, and most recently Parable, a consumer brain health venture. Prior to 5 years in the founder trenches, Cristina earned a decade of experience managing product innovation and marketing teams at Headspace and Google, and a degree in Sociology from Yale.

Rula Tamimi

Project Manager

Rula is a Project Manager who ensures projects run on time and to our high standards. Rula started her career in Talent Acquisition helping scale teams for tech startups like Postmates, WeWork, and Compass she managed deadlines, coordination, and developing processes to help teams run smoothly. She thrives in a fast-paced environment and evolving goals that naturally led her to project management.

We take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.