Make your data work for you. We’ll help you set up and integrate key systems for tracking success and reporting trends.
With a deep understanding of the Ad Tech landscape, from CDP’s to tag management (and everything in between), we’ve got your organization covered.
A thorough AdTech Strategy will drive engagement and paid traffic to your site.
Learn what resonates with your audience, and create campaigns that optimize ROI.
Determine the most effective channels and where to allocate resources.
AdOps is a critical position within the digital advertising and marketing industry. Our AdOps professionals manage, optimize, and ensure the successful delivery of digital advertising campaigns across various platforms.
Cross-collaboration between AdOps and Sales puts customer needs at the forefront.
Refine targeting, bid strategies, and ROI based on performance data.
Third-party and first-party tracking tools are essential for understanding your customers’ behaviors. We’ve got extensive expertise not just across tracking systems, but their application across a variety of sectors to best suit your needs.
Ensure all incoming data is accurate and in turn, meaningful.
Identify key points where customers are converting strongly or dropping off.
Make your data meaningful through proper reporting. We’ll set up real time dashboards along with automated performance reports to help stakeholders make informed business decisions.
Turn data into action through digestible reports.
Paint a picture of your customer’s experience and pinpoint area
Draw conclusions to inform future approaches and budget allocation.
Winston Francois supported us with product design, lifecycle communications, data and analytics, growth experimentation and performance marketing. Their team is full of highly skilled experts that know their stuff across every growth function. And their deep health and wellness experience was a great fit for us.
Othership
Jason Shafton
Founder, Growth Practice Lead
Jason’s 20-year career spans both the startup and corporate worlds. His roles have driven him to build billion-dollar businesses at Google and Viacom and scale startups like Soothe and Headspace. Jason fell in love with helping companies grow and founded Winston Francois in 2019. He’s spent the last four years advising, consulting, and establishing the amazing team you see today.
Lucy Sutton
Director of Client Operations
Having sat in marketing roles at companies like Walgreens, Gap, Inc., and Uber as well as numerous seed-stage startups, Lucy’s decade of experience in both performance and brand marketing transcends organizational size, allowing her to bring a focused, yet well-rounded perspective to solving a brand’s greatest marketing challenges. Lucy’s main focus is helping brands scale their programs efficiently by ensuring that all interactions with the customer are authentic and meaningful.
Ada Weng
Growth Marketing Lead
Ada boasts a career spanning brand and performance marketing, and growth strategy planning. She excelled at companies like Uber and Expedia as well as numerous startups where she drove substantial user acquisition through various digital channels. Ada’s skills shine through her data-driven optimization and expertise in marketing measurement. Her achievements include building a global search automation platform, applying these insights to global marketing success.