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Eric Kaufmann

Go-to-Market Strategist

Go-to-Market Strategy, Marketing Measurement Strategy, Paid Search (Google), Website Analytics (Google)
Eric Kaufmann

Eric is a results-oriented go-to-market leader who has a passion for building and providing the connective tissue between product and go-to-market. His diverse functional background, combining technical and sales experience allow him to deliver effective programs across product, sales, and marketing. Eric has a track record of developing commercialization strategies that meet the stage of the business, whether it’s the scale of Google, a growth startup, or one still validating product-market-fit. Finally, he has hands-on experience building and optimizing Google Search Campaigns and Google’s Measurement Suite (Tag Manager, Analytics, Conversion Tracking).

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