With over 24 years of experience in marketing, Erica has led teams within startups to multi-billion dollar brands. She excels at developing branding and then executing successful marketing strategies across digital, e-commerce, CRM, loyalty, credit/payment solutions, and mobile. She has a strong background in research and testing. She uses data to tell compelling stories and drive customer insights, translating that into growth strategies. She enjoys bringing innovation and creativity to every project she owns – don’t just do it, do it right.
Jason and his team at WF have done a tremendous job in hitting set objectives in the most professional manner, building a complete marketing department and proper marketing processes from scratch. What is the most impressive thing about having Jason onboard, is that no task is too small or too challenging, and the ability to quickly analyse and set forth an execution plan together with an ad-hoc team of the best in the business is remarkable. Besides everything Jason is a true professional, a mentch, with the human empathy needed to go into tough situations, with a complex set of variables - and lead his clients to a winning position.
