Kath passionate about all things experimentation – particularly in identifying strategies to grow customer acquisition, user experiences, and create systems that scale. As a founding Product and Marketing Lead at Daylight Labs, Kath spearheaded the launch and rapid growth of BrieflyAI, an early mover in the AI-enabled SaaS space. At Uber, she managed product optimization and new initiatives, significantly lifting user engagement, acquiring new users, and launching a variety of products including Uber Eats, Uber Driver and Uber One.
Jason and his team at WF have done a tremendous job in hitting set objectives in the most professional manner, building a complete marketing department and proper marketing processes from scratch. What is the most impressive thing about having Jason onboard, is that no task is too small or too challenging, and the ability to quickly analyse and set forth an execution plan together with an ad-hoc team of the best in the business is remarkable. Besides everything Jason is a true professional, a mentch, with the human empathy needed to go into tough situations, with a complex set of variables - and lead his clients to a winning position.
