Hawke Media excels at performance marketing execution. Winston Francois provides strategic marketing leadership. Your choice depends on whether you need tactics or strategy.
The Problem
How We Help
Your choice depends on whether you need tactics or strategy.
If your dtc / ecomm company needs comparison leadership, we should talk.
Expand your marketing team output with our experts
Let us take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.
Frequently asked questions
Can I work with both Winston Francois and Hawke Media simultaneously?
Yes, this combination works well. Winston Francois handles strategic direction and positioning while Hawke Media executes performance marketing tactics. Clear role definition prevents overlap and maximizes both relationships.
Which approach scales better for rapidly growing DTC brands?
Hawke Media scales execution bandwidth more easily through team expansion. Winston Francois provides strategic consistency but requires building internal execution capability. Your choice depends on whether scaling needs are strategic or tactical.
How do cost structures compare at different revenue levels?
Winston Francois costs are fixed regardless of ad spend, making it more cost-effective at higher revenue levels. Hawke Media costs scale with media budget, making it more accessible for smaller brands but potentially expensive at scale.
How much does a growth strategy engagement cost?
Growth strategy engagements typically range from $15K-$30K per month depending on scope and company complexity. This includes a dedicated growth lead, weekly execution support, and monthly strategy sessions. Compared to hiring a VP of Growth ($200K-$350K fully loaded), you get senior expertise and systematic frameworks without the hiring risk or overhead.
How is this different from hiring a growth marketing agency?
Agencies execute campaigns within channels. Growth strategy is about choosing the right channels, setting the right targets, and building systems that compound. We work at the strategic layer — determining where to invest, how to measure, and when to pivot. Many of our clients work with agencies for execution; we make sure that execution is pointed in the right direction.
How do you measure growth strategy effectiveness?
We set OKRs tied to business outcomes — revenue growth rate, CAC improvement, pipeline velocity, channel efficiency — not vanity metrics. Monthly reports track progress against these targets with clear attribution. If a strategy is not working, we catch it early through structured experimentation and adjust before budget is wasted.
