Chief provides vetted executive network access. Winston Francois offers deep B2B SaaS specialization. Your choice depends on whether you need broad marketplace options or vertical expertise.
The Problem
How We Help
Your choice depends on whether you need broad marketplace options or vertical expertise.
If your saas / tech company needs comparison leadership, we should talk.
Expand your marketing team output with our experts
Let us take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.
Frequently asked questions
Does Chief have executives with deep B2B SaaS experience?
Chief has some SaaS-experienced executives, but expertise depth varies. Winston Francois offers guaranteed deep SaaS specialization versus Chief's broader executive pool with variable SaaS experience.
Can I switch Chief executives if the initial match isn't ideal?
Yes, Chief facilitates executive transitions within their platform. However, this disrupts relationship continuity and requires rebuilding strategic context that Winston Francois maintains through consistent partnership.
Which approach provides better long-term strategic value for SaaS companies?
Winston Francois offers deeper SaaS-specific strategic value through specialized expertise. Chief provides broader executive network value and platform resources. Your choice depends on whether specialized depth or platform breadth matters more.
How much does a growth strategy engagement cost?
Growth strategy engagements typically range from $15K-$30K per month depending on scope and company complexity. This includes a dedicated growth lead, weekly execution support, and monthly strategy sessions. Compared to hiring a VP of Growth ($200K-$350K fully loaded), you get senior expertise and systematic frameworks without the hiring risk or overhead.
How is this different from hiring a growth marketing agency?
Agencies execute campaigns within channels. Growth strategy is about choosing the right channels, setting the right targets, and building systems that compound. We work at the strategic layer — determining where to invest, how to measure, and when to pivot. Many of our clients work with agencies for execution; we make sure that execution is pointed in the right direction.
How do you measure growth strategy effectiveness?
We set OKRs tied to business outcomes — revenue growth rate, CAC improvement, pipeline velocity, channel efficiency — not vanity metrics. Monthly reports track progress against these targets with clear attribution. If a strategy is not working, we catch it early through structured experimentation and adjust before budget is wasted.
