Articles about The Basics
Tuesday, October 29, 2024
Business Intelligence (BI) tools: a complete guide
Business Intelligence (BI) tools collect, organize, and analyze different types of data so that companies can make data-driven business decisions. Learn more in our guide.
Friday, October 18, 2024
Multi-touch attribution guide: what it is & how to do it
In this guide, we’ll cover what multi-touch attribution is, its benefits, examples, and how Winston Francois goes about implementing multi-touch attribution for our clients.
Tuesday, January 9, 2024
Harnessing the Power of User-Generated Content
Discover the power of user-generated content in our latest blog. Learn how UGC can transform your marketing strategy and boost brand authenticity.
Thursday, January 4, 2024
Unlocking the Power of Social Media Marketing
Discover the undeniable advantages of social media marketing in our latest article. Unlock growth, engagement, and success today!
Thursday, December 7, 2023
Informational vs. Analytical Reports
Dive into the differences between informational and analytics reports with Winston Francois' expert insights on data utility and application.
Tuesday, December 5, 2023
What is ad ops?
Discover ad ops: the behind-the-scenes engine powering ad campaign setups, management, and analysis for maximum ROI.