Most cleantech creative gets built by whoever is free that week, so LCOE claims end up in a stock-photo template and the utility procurement team stops reading. We build the explainer video, deployment photography, and sales decks around what your buyer actually has to defend to their own boss, then measure whether it moves stalled deals.
The Problem
One asset library trying to do two incompatible jobs
A DERMS platform or battery storage OEM often reuses the same renders and one-pagers for a residential installer conversation and a utility RFP response. The utility engineer wants interconnection specs, round-trip efficiency curves, and a site-readiness photo set. The homeowner wants a bill-savings number and a face they trust. When one deck tries to serve both, the utility side reads as thin and the residential side reads as jargon, and both prospects stall.
Technical claims with no visual translation
LCOE, degradation curves, capacity factor, and ITC step-down math are the whole sales pitch for solar, storage, and hydrogen vendors, but almost none of it gets turned into motion graphics or a diagram a non-engineer can hold in their head during a 45-minute procurement call. Sales reps end up narrating a spreadsheet, and the buying committee member who wasn't in the room never gets a version they can forward internally.
Deployment proof that looks staged or doesn't exist
Municipal and industrial buyers have been burned by greenwashed renderings before, so a rendering of a project that isn't built yet reads as evidence of nothing. Companies with live sites, commissioned storage arrays, or operating EV charging corridors frequently have no photo or video record of the actual install, which means the most credible asset a cleantech company owns never makes it into a pitch.
DTC ad creative built for a purchase decision that doesn't match reality
Residential solar and home-EV-charger ad creative gets treated like a typical DTC funnel – urgency copy, before/after roofs, a countdown timer – when the actual buyer decision involves a multi-year financing commitment, a roof inspection, and utility interconnection timelines the homeowner has never heard of. Creative that oversells speed and undersells the real process produces leads that cancel after the first sales call, which shows up as a CAC problem that's actually a creative-honesty problem.
How We Help
We start by auditing what you already have against who you're actually selling to.
From there we build a creative brief that splits consumer-facing and enterprise-facing work at the strategy level, not just the design level.
Execution starts with the technical explainer layer, because it's usually the biggest gap: motion graphics and diagram sequences that translate LCOE, degradation, round-trip efficiency, or interconnection sequencing into something a procurement committee member can watch once and explain to their VP.
Sales-enablement material comes next: one-pagers and decks built for the real cadence of a cleantech procurement cycle, which usually means a document that has to survive being forwarded to three people who weren't on the call and read cold.
For companies running residential DTC funnels, we build ad creative around the actual decision sequence – roof assessment, financing approval, interconnection wait time – so the creative sets expectations that survive the first sales call instead of manufacturing leads that cancel. That means testing message-to-outcome honesty as a creative variable, not just click-through rate.
What makes this different from handing the brief to an agency: we embed as a fractional creative function inside your marketing or growth team, not as a vendor waiting for a creative brief to land in an inbox.
Measurement closes the loop: we track which assets get pulled into live deals (not just impressions), which sales-enablement pieces sales reps actually reuse without editing, and which DTC creative variants produce leads that make it past the first qualification call.
What we deliver
- Technical explainer video and motion graphics translating LCOE, degradation, and efficiency claims for non-engineer buyers
- On-site deployment photography and video at commissioned battery storage, solar, EV charging, or hydrogen project sites
- Sales-enablement decks and one-pagers segmented by buyer type for long utility and municipal procurement cycles
- Residential solar and home-EV DTC ad creative built around the real financing and interconnection decision sequence
- Quarterly asset audit mapping every creative piece to the specific buyer it was built for
A rendering of a project that isn't built yet doesn't read as ambition to a greenwashing-fatigued buyer – it reads as evidence of nothing, while one photo of an actual commissioned site does more selling than the whole deck around it.
Our Methodology
We run cleantech creative production in 90-day sprints structured around your actual project calendar, not a generic content calendar. The first 30 days are the audit and split: inventory existing assets, map each to a buyer type, identify the technical claims with no visual translation, and lock production dates against real site milestones like commissioning dates or interconnection approvals so photography and video aren't scheduled around guesswork.
Days 31 to 60 are production: the technical explainer and motion graphics work happens first since it usually unblocks stalled sales conversations fastest, deployment photography gets scheduled against confirmed site-ready windows, and sales-enablement decks get drafted in the buyer-segmented structure from the audit. If there's a residential DTC funnel, ad creative variants go into testing during this window so we have live performance data before the sprint ends.
The last 30 days are measurement and handoff: which assets sales reps are actually pulling into deals, which DTC variants are producing leads that survive first qualification, and what gets folded into the next sprint's priorities. Unlike a traditional agency retainer, there's no separate discovery-to-creative handoff delay between sprints – the same embedded team that built sprint one's assets carries the deal-level feedback into sprint two, so priorities shift based on what's actually closing rather than a fixed annual campaign plan.
How We Work
The first 30 days are diagnostic: we review your existing creative library, sit in on a handful of live sales calls or procurement conversations if you'll let us, and come back with a written map of every asset against its intended buyer and where the gaps are. You get a working list of what to fix first, not a slide deck of frameworks.
Days 31 to 60 are build: our production team – typically a creative lead, a motion/video producer, and a designer, sized to the scope – works from that gap list, sequencing technical explainers first if procurement conversations are stalling, or deployment photography first if you have site visits already scheduled that we'd otherwise miss.
Days 61 to 90 shift to sales-enablement and DTC creative if applicable, plus the first round of asset-performance tracking. Clients get a weekly async update and a standing 30-minute call, not a monthly report that arrives after the quarter's decisions were already made.
We operate as a fractional embedded team, which means our people show up in your Slack or project channels and get looped into deal reviews, not just creative-request tickets. That's the model that lets production timing track a commissioning date or an RFP deadline instead of a marketing calendar built without visibility into what's actually happening at your sites.
- Sales-enablement decks segmented so utility procurement teams and residential buyers each get material built for their actual decision process
- A deployment photography and video library documenting real commissioned sites, reusable across pitches, RFPs, and investor updates
- Technical claims translated into explainer video that non-engineer buying-committee members can watch once and forward internally
- DTC ad creative that sets expectations matching the real financing and interconnection timeline, reducing post-call cancellations
If your cleantech & energy company needs creative production leadership, we should talk.
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Frequently asked questions
How much does creative production for a cleantech or energy company typically cost?
Engagements typically run $12K-$30K per month depending on how much production – video, photography, motion graphics, ad creative – is in scope versus strategy and decks alone. A company mainly needing sales-enablement decks and light motion graphics sits at the lower end; a company running residential DTC ad testing plus quarterly deployment photography sits higher.
How long before we see usable creative assets?
The first deliverables – usually a revised technical explainer or the first segmented sales deck – land inside the 30-60 day production window of the first 90-day sprint. Deployment photography depends on site-visit scheduling, since we won't fabricate a commissioning shoot around a date that isn't confirmed.
Do we need to give your team access to our sales calls and site schedules?
We ask for it because it's what makes the embedded model work – without visibility into an actual interconnection approval date or a procurement call that's stalling, we're building creative on guesswork like any outside agency would. Access can be as light as a shared calendar and call recordings; we don't need a seat in every deal, just enough visibility to time production against real milestones.
How is this different from hiring a traditional creative or video agency?
A traditional agency works from a creative brief you write and hands back a deliverable on a project timeline disconnected from your sales calendar. We embed as a fractional team inside your marketing function, sit in on deal reviews, and adjust sprint priorities based on which assets are actually moving stalled deals – so the technical explainer that unblocks a utility conversation gets built before the DTC ad variant that's a lower priority that quarter, instead of both arriving on a fixed schedule regardless of what's happening in the pipeline.
How do you measure whether the creative is actually working?
We track which specific assets sales reps pull into live deals without editing them, which sales-enablement pieces get forwarded past the first buying-committee contact, and for DTC funnels, which ad creative variants produce leads that survive a first qualification call rather than canceling once the real financing or interconnection timeline comes up. We report against those, not impressions or view counts.
Can you produce deployment photography and video if we don't have a public-facing site yet?
Yes, as long as there's an actual commissioned asset or active construction to shoot – a battery storage array mid-install, a solar field under construction, an EV charging corridor partially live. We won't build renderings of a project that doesn't exist yet and present it as deployment proof, because that's exactly the greenwashing pattern buyers have learned to discount.
What kind of cleantech company is the best fit for this?
Companies with a real technical claim – an efficiency number, a degradation curve, an interconnection process – that their sales team currently has to explain verbally because no asset exists to carry it, and ideally at least one commissioned site we can document. It's a weaker fit for a pre-revenue company with no live deployments yet, since the deployment-photography and sales-enablement work depends on something real being on the ground.
