Real estate professionals make fast judgments about whether a technology company understands their world. Generic tech-startup creative signals that you do not. Winston Francois produces brand, campaign, and product creative specifically for PropTech companies selling to real estate professionals. Our work helps clients look like industry insiders, not outsiders.

The Problem

Your creative assets do not reflect the trust your product needs to earn

Real estate involves large financial decisions and long-term relationships. Your prospects are evaluating whether they can trust your company with a critical part of their business. If your website looks like it was built from a SaaS template and your sales deck uses stock photography, you are creating doubt before the conversation even starts. First impressions in real estate are career-defining.

You do not have a system for producing creative at the pace you need

Growth-stage PropTech companies need creative for campaigns, product launches, sales materials, events, investor decks, and social media, all at the same time. Without a production system, your marketing team becomes a bottleneck or the quality becomes inconsistent. One-off freelancer relationships create more management overhead than they save.

Your creative does not adapt across channels and audiences

A campaign asset built for LinkedIn does not work in an email. A sales deck for property managers needs different framing than one for brokers. Most PropTech companies lack a creative system flexible enough to serve multiple channels and audiences while maintaining brand consistency. The result is either cookie-cutter assets that do not perform or bespoke production that blows your budget.

How We Help

Winston Francois runs creative production for PropTech companies as an integrated service, not a project-based vendor relationship. We build the creative systems, templates, and workflows that let your team produce high-quality assets at the pace your growth demands.

We start by auditing your current creative assets across every channel and touchpoint, website, sales decks, social media, email, app store listings, event materials. This audit identifies gaps, inconsistencies, and opportunities to improve. We map creative needs to your [growth strategy](/services/strategy/) so every asset serves a business purpose.

Our production team then builds the core creative system: design templates, motion graphics packages, photography direction, and brand asset libraries. These are designed for real estate audiences specifically. We know that a multifamily property manager in Dallas responds to different visual language than a luxury residential broker in Manhattan, and we build creative systems flexible enough to handle both.

For campaigns, we produce the full range of assets, from initial concepts through final deliverables across all channels. This includes digital ads, social content, email designs, landing pages, event collateral, and video. Everything is built within your brand system so production moves fast without sacrificing quality. Our [creative](/services/creative/) team handles concepting, design, copywriting, and production in-house.

We also produce sales enablement materials that your team actually uses. That means decks that tell a compelling story, one-pagers that answer real objections, and case study formats that work in the field. We interview your sales team to understand what they need and build materials around real sales conversations, not [marketing](/services/marketing/) assumptions.

Video production is a core part of our PropTech creative work. Product demos, customer testimonials, thought leadership content, and social-first video all require different approaches. We produce video at multiple budget levels, from quick social clips to polished brand films, so you can use video consistently without blowing your entire production budget on a single shoot.

Every creative engagement includes a performance feedback loop. We track how assets perform in-market and use that data to improve the next round. Creative production without [measurement](/services/measurement/) is guessing, we do not guess.

What we deliver

Creative audit and asset gap analysis — inventory of current assets with improvement recommendations
Brand creative system — design templates, component libraries, and production guidelines for real estate audiences
Campaign creative production — multi-channel assets from concept through final delivery
Sales enablement materials — pitch decks, one-pagers, and case study templates
Video production — product demos, testimonials, and social content at multiple production levels

In real estate, trust is visual before it is verbal. If your creative does not look like it belongs in the industry, your product story never gets heard.

Our Methodology

We structure creative production in 90-day sprints aligned to your marketing and sales calendar. The first sprint establishes the creative foundation, auditing what exists, building the design system, and producing the highest-priority assets. We ship usable creative within the first three weeks, not at the end of a long discovery phase.

Sprint two shifts into steady production cadence. Campaign assets, sales materials, and content graphics flow on a regular schedule. We run weekly creative reviews with your team and adjust priorities based on what is coming up in the marketing calendar and what is performing in-market.

By the third sprint, the production system is mature enough to operate efficiently. Turnaround times decrease, quality stays consistent, and your team has a reliable creative partner that does not require constant briefing. Each sprint review includes performance data on how creative is impacting campaign results.

How We Work

The first 30 days focus on creative audit, brand system development, and initial production. We deliver the foundational design system and the first round of priority assets, typically a refreshed pitch deck, core campaign assets, and updated digital templates. Your team participates in brand workshops and creative reviews.

During days 30 through 60, we are in active production mode. Assets ship on a regular cadence tied to your marketing calendar. We hold weekly creative syncs to review work-in-progress, align on upcoming needs, and discuss performance of assets already in market.

From day 60 to 90, we deliver the full creative system documentation, finalize any outstanding production, and set the roadmap for ongoing creative support. You can continue on a retainer for steady-state production or bring production in-house using the system and templates we built.

Your team includes a creative director, a senior designer, a motion designer, and a copywriter. We scale the team up for large production sprints and bring in photographers, videographers, and illustrators as project needs require.

Consistent brand presence across all channels and audience segments
Faster creative production turnaround without quality trade-offs
Sales materials that reflect real conversations and objections
Improved campaign performance through data-informed creative iteration

If your real estate / proptech company needs creative production leadership, we should talk.

Expand your marketing team output with our experts

Let us take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.

Frequently asked questions

How much does creative production cost for a PropTech company?

Creative production is priced based on the scope of work, the number of assets, the complexity of production, and whether video is included. We offer both project-based pricing for specific campaigns and monthly retainers for ongoing production needs. After an initial assessment, we present a clear scope and fee so you know exactly what you are getting.

How long does it take to produce campaign creative?

Standard campaign creative, digital ads, social assets, email designs, and landing pages, typically moves from brief to final delivery in two to three weeks. More complex production like video shoots or large-scale brand refreshes take four to eight weeks. Once the production system is in place, turnaround times decrease significantly for repeatable asset types.

How does your creative team integrate with our marketing team?

We work as your creative department or as an extension of it. We join your project management tools and communication channels, attend relevant creative and marketing syncs, and adapt to your review and approval process. Briefs come through a shared system so nothing falls through the cracks. Our goal is to feel like part of your team, not an outside vendor.

What makes Winston Francois different from other creative agencies?

We produce creative with a growth mindset. Every asset is designed to perform, not just to look good. We measure creative impact and adjust based on data. We also specialize in growth-stage companies in specific verticals, which means we understand PropTech audiences and do not need a long ramp-up to produce relevant work. Your team spends less time educating us and more time reviewing strong work.

How do you measure the impact of creative production?

We track creative performance through campaign metrics, click-through rates, conversion rates, and engagement metrics for each asset set. For sales materials, we gather feedback from the sales team on which assets they use and how prospects respond. Quarterly reviews show which creative directions are working and where we need to evolve the approach.

What type of PropTech company is the right fit for creative production services?

Creative production makes sense for PropTech companies that have outgrown their founder-led design phase and need consistent, high-quality creative across multiple channels. If your marketing team is spending too much time managing freelancers or your creative quality is inconsistent, a production partnership solves that. Companies preparing for major launches, rebrand rollouts, or aggressive growth campaigns get the most immediate value.