Most B2C marketers obsess over brand awareness while conversion rates stagnate. Get operator-level marketing leadership that balances brand building with measurable business outcomes that drive profitable growth.

The Problem

Brand awareness campaigns fail to drive measurable business outcomes despite high reach

Your awareness metrics look impressive, but they don't translate to revenue. Without clear attribution, you're spending millions on brand building that may or may not drive growth. This directly impacts customer acquisition cost, making it harder to justify marketing spend to leadership. Mass market acquisition requires broad channel strategies that drive costs higher than niche targeting

Social media engagement doesn't translate to sales conversions across Gen Z target audiences

Million-view TikToks generate likes but not purchases. You're optimizing for vanity metrics instead of revenue, creating a disconnect between engagement and business results. This directly impacts brand awareness metrics, making it harder to justify marketing spend to leadership. Brand differentiation is harder when competing against both established players and nimble startups

Traditional retail partnerships demand margin concessions that destroy unit economics

Retail placement costs 30-50% margins plus marketing co-op fees. You're trading profitability for distribution, which makes venture growth impossible. This directly impacts conversion rate, making it harder to justify marketing spend to leadership. Consumer attention spans keep shrinking, requiring more creative formats and higher production velocity

How We Help

We don't build brands. We build profitable customer acquisition machines. Your B2C company needs someone who understands that awareness without attribution is just expensive art. We implement performance branding strategies that measure brand activities like direct response campaigns, build social commerce systems that convert engagement into trackable revenue, and create direct-to-consumer channels that preserve margins while scaling distribution. This isn't about pretty campaigns. It's about campaigns that drive measurable business growth. We start with your conversion data, identify the attribution gaps, and build measurement systems that connect brand activities to bottom-line results.

Our approach starts with a thorough assessment of your current growth infrastructure. We review what is working, what is not, and where the highest-impact opportunities are. This diagnostic phase ensures we are solving the right problems before committing resources to execution.

What makes our approach different: embedded leadership model — not external consulting, operator mentality — we own the number, not just the strategy, 90-day sprint approach with clear phase gates. We operate as an extension of your team, not as outside advisors delivering slide decks. The fractional model means you get senior expertise without the overhead of a full-time hire, and the 90-day sprint structure ensures you see measurable progress at every phase.

We build measurement into every engagement from day one. Before we change anything, we establish baseline metrics so progress is tracked against real numbers. Monthly reporting shows what is working, what needs adjustment, and where to invest next. No vanity metrics — only indicators that connect to revenue.

What we deliver

Performance branding strategy that balances awareness and conversion for profitable growth
Social commerce integration that converts engagement to revenue with trackable attribution
Direct-to-consumer channel that reduces retail dependency and preserves margins

Get operator-level marketing leadership that balances brand building with measurable business outcomes that drive profitable growth.

Our Methodology

Our methodology starts with a 90-day sprint designed to create immediate impact while building long-term systems. In the first 30 days, we embed with your leadership team to audit existing marketing infrastructure, review performance data, identify quick wins, and understand the competitive landscape specific to your vertical. We interview key stakeholders, review your analytics stack, and map the customer journey from first touch to closed deal.

Days 30-60 focus on strategy development and early execution. We build a prioritized growth roadmap, restructure team roles where needed, and start implementing the highest-impact changes. This phase includes establishing measurement frameworks so we can track progress against real metrics, not vanity numbers.

Days 60-90 shift to full execution mode. Systems are running, the team is aligned, and we're optimizing based on real data. By the end of the sprint, you have a functioning growth engine with clear ownership and accountability — something that works whether we stay on or not.

How We Work

In the first 30 days, we conduct a full marketing and growth audit. This includes reviewing your analytics stack, interviewing key stakeholders, mapping the customer journey, and identifying the three to five highest-impact opportunities. We establish baseline metrics so we can measure progress against real targets.

During days 30-60, we move into strategy development and early execution. We build a prioritized growth roadmap, begin restructuring team roles where needed, and start implementing quick wins identified in the audit phase. Weekly check-ins keep the team aligned and the leadership team informed.

Days 60-90 are full execution mode. Systems are running, the team knows their roles, and we're optimizing based on real performance data. We provide monthly strategy presentations to the leadership team covering what's working, what's not, and what we're changing.

Most engagements run 3-6 months initially. We work 15-25 hours per week embedded with your team — attending leadership meetings, managing agency relationships, and making resource allocation decisions. The goal is to build systems that outlast the engagement.

Revenue growth acceleration
Customer acquisition cost optimization
Channel strategy and diversification

If your b2c company needs fractional cxo leadership, we should talk.

Expand your marketing team output with our experts

Let us take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage.

Frequently asked questions

How much does a fractional CMO cost for consumer companies?

Our fractional CXO engagements run $20K-$35K monthly for B2C brands. Compare that to hiring brand and performance marketing experts separately ($400K+ combined) — you get integrated expertise that owns both awareness and conversion.

What's performance branding and how is it different from traditional brand marketing?

Performance branding measures brand activities like direct response campaigns. Instead of tracking only reach and awareness, we measure how brand campaigns drive consideration, trial, and purchase — with clear attribution to revenue.

Can you help reduce our dependency on retail partnerships?

That's exactly what we do. We build direct-to-consumer acquisition that preserves margins and customer relationships. Most brands need 40-60% DTC mix to maintain pricing power and profitability.

How do you measure social media ROI for B2C brands?

We track social engagement to purchase conversion, not just engagement rates. We build attribution systems that connect social activities to sales outcomes, measuring true ROI instead of vanity metrics.

Do you work with CPG brands or just direct-to-consumer?

We work with both. CPG brands need different attribution systems and retail marketing approaches, but the core challenge is the same — connecting marketing activities to measurable business outcomes.