Most SaaS companies hire full-time CMOs too early and waste $300K on someone who builds decks instead of pipeline. Get operator-level marketing leadership that owns the number — not the org chart.

The Problem

PLG motion stalls at $10M ARR when self-serve users won't convert to enterprise deals

Your product-led growth engine got you this far, but enterprise buyers need different nurturing than self-serve users. Without a hybrid strategy, you're leaving millions on the table. This directly impacts ARR growth rate, making it harder to justify marketing spend to leadership. PLG-to-enterprise transition stalls when self-serve conversion paths break down

Competitive differentiation disappears as features get commoditized in crowded markets

Every SaaS looks the same in demo screenshots. You're competing on features instead of owning a category, which means price wars and shrinking margins. This directly impacts net revenue retention, making it harder to justify marketing spend to leadership. Feature parity with competitors compresses margins and forces price-based competition

Marketing attribution breaks down across long B2B sales cycles with multiple touchpoints

Your 6-month sales cycles make it impossible to measure what's working. Without attribution clarity, you're flying blind on budget allocation decisions. This directly impacts CAC payback period, making it harder to justify marketing spend to leadership. Long B2B sales cycles (6-12 months) make attribution and budget allocation nearly impossible

How We Help

We don't do marketing. We fix growth when tactics stop working. Your SaaS needs someone who's built the PLG-to-enterprise bridge before — not someone learning on your dime. We implement the hybrid model that turns self-serve users into enterprise advocates while building attribution systems that actually work across long sales cycles. This isn't about more leads. It's about better leads that convert to enterprise deals at 45% higher velocity. We start with your existing data, identify the conversion gaps, and build systematic fixes that compound over time.

Our approach starts with a thorough assessment of your current growth infrastructure. We review what is working, what is not, and where the highest-impact opportunities are. This diagnostic phase ensures we are solving the right problems before committing resources to execution.

What makes our approach different: embedded leadership model — not external consulting, operator mentality — we own the number, not just the strategy, 90-day sprint approach with clear phase gates. We operate as an extension of your team, not as outside advisors delivering slide decks. The fractional model means you get senior expertise without the overhead of a full-time hire, and the 90-day sprint structure ensures you see measurable progress at every phase.

We build measurement into every engagement from day one. Before we change anything, we establish baseline metrics so progress is tracked against real numbers. Monthly reporting shows what is working, what needs adjustment, and where to invest next. No vanity metrics — only indicators that connect to revenue.

What we deliver

Hybrid PLG-sales strategy that accelerates enterprise deal velocity by 45%
Category creation positioning that commands 20-30% price premiums
Multi-touch attribution model that optimizes spend across 6-month sales cycles

Most SaaS companies hire full-time CMOs too early and waste $300K on someone who builds decks instead of pipeline.

Our Methodology

Our methodology starts with a 90-day sprint designed to create immediate impact while building long-term systems. In the first 30 days, we embed with your leadership team to audit existing marketing infrastructure, review performance data, identify quick wins, and understand the competitive landscape specific to your vertical. We interview key stakeholders, review your analytics stack, and map the customer journey from first touch to closed deal.

Days 30-60 focus on strategy development and early execution. We build a prioritized growth roadmap, restructure team roles where needed, and start implementing the highest-impact changes. This phase includes establishing measurement frameworks so we can track progress against real metrics, not vanity numbers.

Days 60-90 shift to full execution mode. Systems are running, the team is aligned, and we're optimizing based on real data. By the end of the sprint, you have a functioning growth engine with clear ownership and accountability — something that works whether we stay on or not.

How We Work

In the first 30 days, we conduct a full marketing and growth audit. This includes reviewing your analytics stack, interviewing key stakeholders, mapping the customer journey, and identifying the three to five highest-impact opportunities. We establish baseline metrics so we can measure progress against real targets.

During days 30-60, we move into strategy development and early execution. We build a prioritized growth roadmap, begin restructuring team roles where needed, and start implementing quick wins identified in the audit phase. Weekly check-ins keep the team aligned and the leadership team informed.

Days 60-90 are full execution mode. Systems are running, the team knows their roles, and we're optimizing based on real performance data. We provide monthly strategy presentations to the leadership team covering what's working, what's not, and what we're changing.

Most engagements run 3-6 months initially. We work 15-25 hours per week embedded with your team — attending leadership meetings, managing agency relationships, and making resource allocation decisions. The goal is to build systems that outlast the engagement.

Revenue growth acceleration
Customer acquisition cost optimization
Channel strategy and diversification

If your saas / tech company needs fractional cxo leadership, we should talk.

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Frequently asked questions

How much does a fractional CMO cost for SaaS companies?

Our fractional CXO engagements typically run $15K-$25K monthly depending on scope and company stage. Compare that to a full-time CMO salary ($250K+ base, plus equity, plus hiring risk) — you get operator-level expertise without the overhead.

What is the difference between fractional CMO and growth consultant?

Consultants give you frameworks. Fractional CXOs own the number. We're embedded in your weekly leadership meetings, accountable for pipeline targets, and building systems that work after we're gone.

How long before we see results from B2B SaaS marketing?

Attribution improvements show within 30 days. Pipeline impact typically becomes clear at 60-90 days. Enterprise deal velocity gains compound over 3-6 months as your hybrid model matures.

Do you work with early-stage SaaS or just growth companies?

We focus on Series A+ SaaS companies with $5M+ ARR. Below that, you need full-time execution, not strategic guidance. Above that, you need systems that scale — which is where we add the most value.

Can you help transition from PLG to enterprise sales?

That's exactly what we do. We build the bridge between your self-serve motion and enterprise sales without killing what's already working. Most companies break their PLG engine when they add sales — we prevent that.